About
Hand-drawn playing cards that teach while you play.
The Reel Deal Deck is a 54-card fly-fishing playing card deck made by Ken and Audrey, a father-and-daughter team in Eagle, Idaho. Every card carries an original hand-drawn fly, a plain-English note on what it imitates, and the hook sizes it is usually tied in. It is printed by The United States Playing Card Company on genuine Bicycle stock, retails at $19.95, and a contribution from every deck goes to Trout Unlimited.
The short version
- What it is
- A 54-card fly-fishing playing card deck. Every card is an original hand-drawn fly with a plain-English note on what it imitates and the hook sizes it is usually tied in.
- What it costs
- $19.95 a deck. Shipping is $6.95 on one and free on 2 or more. Trade pricing is behind a wholesale account.
- Who it is for
- Anglers who want a reference they can actually carry, and the people buying a gift for one. It teaches a beginner and settles arguments for someone who has fished for thirty years.
- Who makes it
- Ken Fry and Audrey Fry — a father and his daughter, in Eagle, Idaho. They answer their own email.
- Who prints it
- The United States Playing Card Company, on genuine Bicycle Rider Back stock with the patented Air-Cushion finish. Made in the USA.
- Legal entity
- Homer Fry Ranch, LLC
- Conservation
- A contribution from every deck goes to Trout Unlimited.
- Status
- Ordering is open. $19.95 a deck, and shipping is free on two or more.
How it started
Fly fishing is full of beauty, tradition and endless learning. It is also full of hundreds of flies, each with its own name, purpose and history — exciting, and a little overwhelming even for experienced anglers.
Ken fishes with friends who can talk patterns, techniques and history all afternoon, and some of the finer details went over his head. He went looking for a set of fly-fishing flashcards to fix that, and could not even find one. So he thought: why not make his own? And then came the twist — why not make them double as playing cards?
We think a product can do more than sell. It can teach, start a conversation, bring people together, and talk somebody into an afternoon outside. It is a small product with a big spirit behind it.
In their words
Ken and Audrey
We're Ken and Audrey, a father-daughter team of multigenerational Idaho farmers and entrepreneurs.
And as passionate fly anglers, we are dedicated to catch-and-release fishing and protecting our headwaters and trout habitats. That's why we created The Reel Deal Deck — exquisite hand-drawn playing cards that teach while you play.
We hope this deck sparks joy, conversation, and a deeper love for the sport. Thank you for your support. Tight lines!
Printed on the info card inside every deck
Ordering is open. $19.95 a deck, and shipping is free on two or more.
Order now — $19.95 a deck, and shipping is on us from 2 up.
Order now (opens our Shopify store in a new tab) See the deck